Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
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Lego's smart brick system brings sound, light, motion to iconic toy: When is it available?
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
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LEGO launches Smart Play system with sensors, sound and lights
Lego has unveiled its revolutionary "Smart Play" system, integrating advanced sensors, LED lighting and high-fidelity ...
LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
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