Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and information that determine customer standards and ...

In the March issue of Lighting & Decor, we’re laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a strategy ...

Customer references have always been key ingredient in successful selling and marketing. Nothing differentiates you from the competition as effectively as strong customer references, and nothing but ...