Using KPIs to evaluate customers and sales and marketing effectiveness, as well as to guide strategic decisions, may seem like a substantial change from what the “muscle and feel” approach. It’s not.

Key performance indicators (KPIs) are recognized by most industry practitioners as the motivator of an efficient, data driven organization. Rightly so, however KPIs are often developed arbitrarily and ...

In business performance management, effectively distinguishing between key performance indicators and operating indicators is a critical challenge for many organizations. In my experience, however, ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

Managing key performance indicators lets you evaluate how well your business is doing and where its performance could improve. You select a KPI because it gives you objective feedback on the ...

Using KPIs to evaluate customers and sales and marketing effectiveness, as well as to guide strategic decisions, may seem like a substantial change from what the “muscle and feel” approach. It’s not.