Roblox is a large-scale multiplayer online game platform that allows users to make and play games developed by others. It debuted in 2006 and has since grown to over 150 million monthly active users.

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

With millions of users and a game that is only growing in popularity, there are a lot of avatars that appear highly similar. Not only is there a store full of new and old items to customize the ...

With millions of monthly active users, it would be fair to say that Roblox is a popular gaming platform - another massive hit in a crowded space that already has gamers devoting hours and hours into ...

Creating custom outfits in "Roblox" has become one of the most popular ways for young creators to express themselves and even earn Robux. Whether you enjoy fashion, want to design your own style, or ...

Fashion brands with their own thriving Web3 communities and loyalty programs are now deepening their presence in the world of gaming. Following Lacoste’s recent debut on The Sandbox, latest into the ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...