One of the most effective CRM systems is Salesforce, which helps companies improve efficiency, automate procedures, and streamline client connections. It must, however, integrate easily with other ...

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while ...

At some point, you realize that your lead generation programs are working and – presto – leads are coming into the company. But the aftermath is a total scramble. You’ve probably used spreadsheets to ...