Twilio’s foray into the customer data (CDP) business could be heading for an early conclusion. The former startup offers communications software services via APIs, and in recent years expanded its ...

Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry? So much for the slow period for Customer Data Platforms (CDPs). The industry, which saw ...

SAN FRANCISCO--(BUSINESS WIRE)--Customer data platforms have become a cornerstone of the modern technology stack as companies move to leverage an explosion of consumer data, according to a new report ...

The $3.2 billion price tag on cloud communications platform Twilio’s acquisition of CDP Segment in October was sexy. But the data problem Segment aims to solve, although vitally important, is often ...

This morning, Twilio officially announced its intention to acquire customer data platform (CDP) leader Segment for $3.2 billion. (The news broke on social media late Friday night.) The purchase is set ...

You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away managing data infrastructure and building ETL pipelines into data warehouses, ...

Communications platform vendor Twilio today confirmed that it is buying Segment, the leading pureplay vendor in the emerging customer data platform (CDP) space. The move will create a new challenger ...

How are businesses using customer data platforms? We caught up with four CDP providers to understand how their CDP is used in the real world. “Data access CDPs focus on building shared customer ...

Twilio’s TWLO Segment has remained a category leader in data collection since its acquisition in 2020 by TWLO. The cloud communications company has added a couple of new features — Linked Audiences ...