Americans are heading into the first holiday season in years where buying less may be the first thing on their minds. And this year, gift lists may exclude one important person: you. Stacker dug into ...

PwC’s 2025 Holiday Outlook survey found U.S. Gen Z consumers plan to spend 39% of their holiday budget on gifts for themselves, with millennials at 38%, and boomers, 33%. Does the traditional “gift of ...

In this digital era where online shopping carts are no less than a personal dream list, there's something Gen-Z does to feel better about themselves that Boomers avoid at all costs: self-gifting.

While finding the perfect present for loved ones remains a tradition, an increasing number of consumers are turning the festive season inward—practicing “self-gifting.” A survey shows that 32% of U.S.