Tribune Content Agency on MSN

Parents talk back: How short-form videos change your brain

My attention span suffered a significant self-inflicted wound last year. I’ ve been using social media for nearly 20 years, so I’ m well aware of the ongoing technological assault on my ability to ...
Search Engine Land

Long-form content is still very much alive, and here’s how to do it

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
Nieman Journalism Lab

Short-form video drives reach. That’s exactly the problem.

“Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by companies optimizing for advertising revenue and user addiction?” The industry is ...
Morning Overview on MSN

Disney+ and Netflix revive short-form video from a failed streaming app

Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their ...