Great journalism is more than turning up compelling information. It's also about how the story is told. Over time, we've noticed that sometimes, when an NPR news story falls short, it's because the ...

There is a quieter, more succinct wing of literature that thrives on pithy conciseness: the short story. The authors of this art form have perfected the concept of this type of storytelling by ...

My wife’s grandmother is 100 years old. She is healthy, smart, energetic, and fun to be around. Last year at Thanksgiving, I sat at a table with her for an hour-and-a-half with my wife and her two ...

Jeff Kaplan is CEO of Tara Media, a full-service, data-driven marketing and creative services agency with media buying solutions. For mission-driven organizations, storytelling is more than a ...

For many years, I assumed that the appeal of a short story was that it was, well, short. Instead of slowly reading a novel over weeks, the reader of these bite-size plots can experience character ...

In another recent Halloween-themed post here, I discussed the psychology behind the nature of ghost stories and, to a degree, horror stories more generally. In response to a comment about what I ...