LOS ANGELES, Oct. 24, 2017 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE:RUBI), the Global Exchange for advertising, today announced the launch of an open source server-side header bidding solution in ...
Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the ...
Header bidding technology has undoubtedly helped publishers earn more revenue. But depending on factors like the type of client-side solution deployed, usage of a wrapper, the number of demand ...