Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Selling software—even products and services that make your customer’s job or life easier—is ...

In today's ever-evolving marketplace, it's easy for companies to forget the one thing that truly matters to customers: simplicity. One of the best-known political catchphrases turned 30 this past year ...

The corporate and academic sector in Sri Lanka was recently given a lesson on the power of simplicity by Ken Segall, who was the Creative Director of Apple Inc.’s advertising agency TBWA/Chiat/Day.

Google, Amazon, and Apple are among the strongest brands of the last decade. They have created billions in brand value and have industry-leading business performance. What else do they have in common?