British malt loaf brand, Soreen, has launched a campaign for its Malt and Banana Core Loaves. The ‘Try Me Topped’ campaign, which predominantly targets those aged between 25 and over, showcases Malt ...

UK baked goods company McCambridge Group is investing GBP6m (US$9m) in the relaunch of its Soreen malt loaf brand. The firm said today (12 March) that the investment is being made in a bid to ensure ...

The iconic British malt loaf brand, Soreen, today launched a new campaign for their Malt and Banana Core Loaves to delight consumer’s taste buds and dazzle the imagination. The ‘Try Me Topped’ ...

Soreen malt loaf is one of those foods that takes many of us back to our childhoods. It was one of those easy and filling foods parents all over the country would use to keep us going until lunch or ...

UK baker Soreen is to launch a Malt Toastie loaf as part of a push into the morning goods category in the country. The product is set to go on sale at Asda stores next month at an RSP of GBP1.39 (US$2 ...

Soreen is kicking off its largest-ever UK ‘master brand’ campaign with a TV advert encouraging consumers to enjoy Soreen’s squidgy products for the perfect pick-me-up, leaving them feeling satisfied, ...

2019 was Soreen's best sales year ever. The brand had been growing steadily but with the help of a striking advertising campaign and a much tighter focus on Millennials, it was able to treble its ...

Soreen, the UK’s no.1 healthy cake brand1, is launching its largest-ever ATL campaign, investing £2 million to drive category growth and reinforce its position as a leader in feel-good nutrition. The ...

The Soreen business was acquired by Warburtons in 1959 and its malt loaf is actually the third most popular branded cake product after Cadbury's mini rolls and Mr Kipling's fruit pies. Inter Link is ...