Over the years, much has been written about how to structure a PPC campaign for maximum performance. When I was recently asked to lead a panel on the topic, I covered some of the classic structures ...

Smart homes leverage technology to provide residents with increased convenience, savings, comfort, and security. With automated environments, household routines are streamlined. What once seemed like ...

Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t miss the days of manually ...

For years, home automation has been the exclusive province of the very rich or extremely technical. Companies you’ve probably never heard of, such as AMX, Control4, Crestron, Elan, HomeLogic, Colorado ...