Critics of a new Swiffer ad accuse the household product line of attempting to put feminist icon Rosie the Riveter “back in the kitchen” by reappropriating her can-do individualistic image as one of ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Swiffer has pulled its latest steam mop ad campaign after finding itself on the receiving end of some major Internet fury. The cleaning company thought it might be a good idea to take the ultimate ...

Have you taken a good look at the photo above? If your blood isn’t boiling, then you’re doing something wrong. Swiffer’s new ad for its steam mop turns the strong, “We Can Do It!” Rosie the Riveter ...

“We can do it!”…housework that is. Swiffer has decided to remove the image of a Rosie the Riveter-like female from advertisments for its new Swiffer Bissell Steamboost mop after receiving a bevy of ...

An advertisement for Swiffer's Steam Boost Mop was removed after bloggers and online commenters called the company's use of Rosie the Riveter sexist. Swiffer Swiffer has pledged to pull a mop ...

Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies. News outlets noticed when Heather Beschizza tweeted the ...

Swiffer Sweepers were released in 2001 and quickly became an incredibly important tool in the household cleaning arsenal, especially for those of us with hardwood floors. The Swiffer Sweeper is ...

Last May, a Cheerios ad featuring a multi-racial family went viral. Its fans held it up as a sign of long-overdue demographic changes in advertising, and as with seemingly anything on the Internet, ...

The Swiffer Sweeper became a household staple in 2001, and it remains prevalent today. And of course it does. The combination sweeper/mop can use both dry and wet pads, making it an easy way to keep ...