For a relatively small country, Switzerland packs a lot of symbolic punch. You’ve got the Swiss Alps. You’ve got neutrality. You’ve got cheese and chocolate and banks and those handy little knives.

Even those unfamiliar with Swiss Style graphic design will recognize its visual hallmarks: clear visual language; sans serif type; a reverence for the grid; and a penchant for the objective lens of ...

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"Written by noted design authority Richard Hollis, this illustrated volume looks at the "Neue Grafik," or "Swiss style," as it was developed by such designers as Theo Ballmer, Max Bill, Adrian ...