In 2025, the Cannes Lions festival entered its third era of creativity. The first era focused on the creative itself: the work that inspires consumers to change their behavior. Then media entered the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the past five years, headlines have declared the death of the office. I believe that ...

Off-highway equipment tackles the toughest jobs in harsh environments. To ensure smooth operations, original equipment manufacturers (OEMs) are leveraging data-driven technologies and telematics ...

Analyst Insight: The supply chain industry is on the cusp of profound transformation, as innovations in artificial intelligence (AI), large language models (LLMs), the Internet of Things (IoT), and ...

It’s well known that experiences delivered by the service team drive future purchase decisions. It makes sense, therefore, that the service organization is able to evolve with the needs and ...