"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...

Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...

FreeWheel, Comcast’s ad tech company, said it is offering tools that will enable advertisers to use connected TV as a performance marketing channel through its Beeswax demand-side platform. The tools ...

Buying local TV is still an extremely manual process. FreeWheel wants to change that. On Tuesday, the Comcast-owned company released features in its Strata media platform that automate planning and ...

Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...