ComScore has added mobile ad network rankings to Media Metrix. The new reporting will be called Mobile Metrix and become part of the overall Media Metrix product suite. Until now, Media Metrix was ...
Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch. The deal continues a merger spree among the mobile ad networks, as noted in ...
World first: App Annie gives developers — and advertisers — one dashboard for all app and ad revenue
Imagine one dashboard that tells you exactly how well your app is monetizing, from paid downloads to ad revenue. And one dashboard that tells you how all your mobile marketing campaigns are performing ...
Is hyperlocal inventory getting easier to come by? The rate of smartphone ownership in the U.S. (106 million as of March, by comScore’s count) suggests yes, but many say it’s still tough to amass ...
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