GRAND RAPIDS, Mich. (WOOD) — Wolverines fans are gobbling up all sorts of swag and merchandise fresh off of the team’s national championship victory. But one will be a little harder to obtain: a ...

It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are just as memorable as the food they represent, which is why people were ...

BATTLE CREEK, Mich. — Typically champions go on a Wheaties box, but this time Froot Loops are celebrating the top team in college football. The Battle Creek, Michigan-based Kellogg’s rolled out a “Go ...

In celebration of the University of Michigan's football championship, Kellogg's has released a limited-edition Froot Loops box sleeve featuring blue and yellow-only loops in commemoration for sale ...

UPDATE: The special boxes are available again as of 1:15 p.m. The site said they were sold out earlier in the day. BATTLE CREEK, MI -- Just up the road on I-94, Kellogg’s in Battle Creek is helping ...

The internet is buzzing about the redesign of the Froot Loops mascot. More specifically, fans aren't so happy about Toucan Sam's new look, which includes a new fluorescent beak and visible teeth.