An interview with Kelly Metz Managing Director, Linear & Advanced TV Activation Kelly Metz, managing director of linear and advanced TV activation at Omnicom Media Group, will be speaking at ...
The advertising and marketing industry has been abuzz ever since the MRC (Media Rating Council) voted to suspend Nielsen’s accreditation to measure national and local television after the measurement ...
New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and ...
“As legacy, black-box solutions give way to modern and transparent TV measurement capabilities, the industry is at an important crossroads.” That’s a conclusion given by iSpot.TV in a just-released ...
TV ad measurement is in the midst of an overhaul from panel-based ratings to audience-based impressions. And there has been positive progress. But that doesn’t mean the current state of measurement ...
IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement firms, has released a policy paper ...
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