Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Google is rolling out a new virtual try-on feature powered by Nano Banana and Gemini 2.5 Flash image models that can turn a simple selfie into a full-body avatar for trying on clothing. The post ...

Beauty brands were some of the first players to dabble in augmented reality (AR) years ago, quickly ramping up investments to embrace the technology and let consumers digitally sample products. Now, ...

Johnson & Johnson is giving consumers in China a way to virtually test colored contact lenses with augmented reality (AR). The company is working with AR technology company Perfect Corp. to offer the ...

eBay is one of the leading patent filers in virtual try-ons. Some other key patent filers in the space include Nant Ip and Walmart. Walmart’s recently launched Be Your Own Model, powered by its Zeekit ...

Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme and Urban Decay from L'Oréal are the first beauty brands to sell products that people can buy after trying ...

Andrea Dragna’s pre-pandemic pastime of scouting new makeup colors at Sephora has given way to a new, more socially distant ritual: trying on lipstick, eye shadow and blush through the webcam on her ...