Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Are you aiming to get more traction from your blog or website’s content through social media shares and retweets? Perhaps your goal is a steady influx of solid links. If so, then it’s time to take a ...

Scientific figures are, by and large, not evaluated as works of art. Yet employing artistic approaches and principles when designing and creating figures can help improve their effectiveness. After ...