If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...
In many instances, benefits plans can serve as effective motivational tools for employees. Of course, improved engagement and satisfaction depends on workers being able to understand their options and ...
Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...
CAMBRIDGE, Mass. & TEL AVIV, Israel--(BUSINESS WIRE)--According to a new report, “State of Segmentation: Strong Implementations Reap Great Security Awards,” 96% of organizations claim to be ...
What's the best way to segment consumer audiences on the Internet? Online marketers might think they know: First they assign stereotypical identities to users (e. g., surfer, shopper, e-mailer). Then ...
Fewer than one in five companies is currently using network segmentation to slow intruders from moving around its network, mainly due to the difficulty of configuring and maintaining firewall rules, ...
Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...
Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...
According to a study by Booz-Allen & Hamilton and Nielsen//NetRatings, "Seize the Occasion - Usage-Based Segmentation for Marketers," there are seven categories of internet users based on market ...
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