Most companies agree that user experience is important. In a 2019 report from UserZoom, 70% of enterprise CEOs said that they see user and customer experience as a competitive differentiator. But ...
While I personally love seeing them in the trenches alongside user researchers, my hope is that product managers will assume their roles and positions at the helm of the ship. The Fast Company ...
Every successful product is built on deep user understanding, yet many teams struggle to bridge the gap between what users say and what they actually need. When done right, user interviews can unlock ...