Any performance marketer still running paid ads on a single video per campaign is on a losing path. The days when one great creative video was the winning formula in performance marketing are over.

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

TV advertising, across both traditional and streaming environments, has long been a go-to for reach and brand building. But is it living up to its potential as a full-funnel performance driver? In ...