If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

From her early days at Kudos Design Collaboratory to her current role as the lead designer, Fay Qiu’s journey in the design world is a testament to the transformative power of art. Opinions expressed ...