Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That's one of several questions raised by the debut of a new ...
In the ever-evolving world of advertising, where companies are constantly trying to outdo each other with the next big thing, Volvo has thrown a curveball in Saudi Arabia for a couple of reasons.
Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...
Volvo's Hakan Samuelsson believes an all-electric automotive landscape is only a matter of time. Almost exactly one year ago, Volvo walked back its original goal of 100-percent electric models by 2030 ...
The so-called Superset tech stack, on which carmaker Volvo is building its software-defined cars, is behind the company’s next launch. The ES90 electric vehicle, which is being unveiled on 5 March, ...
The Volvo ES90 electric sedan has debuted as the Swedish luxury brand’s newest flagship car. It’s the spiritual successor to the Volvo S90, the bigger and pricier of the brand’s two current sedan ...
Volvo Car USA today announced details of its 2026 fully electric lineup, highlighted by major upgrades to the 2026 Volvo EX90 as well as the arrival of the EX30 Cross Country and Single Motor variants ...
Michael Frank has been writing and editing car and motorcycle coverage for the past two decades. His outlets have included Forbes, Coolhunting, The Wall Street Journal, Car & Driver, Road & Track, The ...