BERKELEY, Calif. (WKRC) - A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser. The researchers behind the study, which was ...

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. BENEATH A CLEAR SKY and a high sun, a regular human eye can see ...

Brown eyes and hazel eyes are normally grouped into the same category, when, in fact, they are quite different. The melanin ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The most popular car paint color in America is white. The hue has ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you. This is because visual systems vary from person to person. Moreover, an ...

RIT’s Program of Color Science is partnering with counterparts from the Norwegian University of Science and Technology (NTNU) to provide faculty and students new foreign exchange learning ...

Black oak, crabapple, crimson maple—a color scientist finds inspiration in the woods in the new book Munsell Trees: A Season of Leaves and Colors, published by RIT Press. During 2021, author Mark ...

Color plays an important part in a design. Colors evoke emotions, feelings, and ideas. Colors can also help strengthen a brand’s message and perception. Yet the power of colors is lost when a user can ...