One of the draws of running is that it is an escape from the real world, a chance for a few hours to get away from the stress of everyday life. That took on extra meaning for 34-year-old Anais Arce, ...

Official Beer Sponsor of Team USA, Michelob ULTRA, is rolling out the red, white and blue carpet with a full-scale national campaign anchored by unique activations that put fans at the center of ...

Non-alcoholic beer used to be something of a one-month wonder. But Dry January paved the way for Sober October, and all of a sudden, booze-free beer is big business all-year round. Now it looks like ...

For FIFA Club World Cup sponsor Michelob Ultra, the tournament is the midfield mark amid several summers of soccer. Anheuser-Busch InBev's slimmed-down beer brand is the official beer sponsor of the ...

Anheuser-Busch InBev reported that its Michelob Ultra is now the top brand by volume in the industry, after months of steady growth this year. This comes more than two years after sales of former top ...

Michelob Ultra has partnered with Formula 1 team Williams Racing for a television special where racers will compete in a real-versus-virtual 16-lap race, according to a press release. During “Laps of ...

The people who brew Michelob Ultra are counting on potential customers to crack open a documentary before they crack open a beer. In Spring, the Anheuser-Busch InBev brand will launch “Lap of Legends, ...

Anheuser-Busch InBev’s former No. 1 beer Bud Light has continued losing market share to Modelo from Constellation Brands Inc. and Coors Light from Molson Coors Beverage Co., but has made up some ...

Michelob ULTRA’s calls on fans of Chicago Bulls, Golden State Warriors, Houston Rockets, Milwaukee Bucks, New York Knicks, & ...