The company is introducing its new denim look. — -- Levi's is behind the hottest trend in denim. The company's newly-launched "wedgie fit" jeans help boost one's booty with specially-designed ...

Levi's is one of the most well-known brands for jeans, and it's not hard to see why. With their high-quality construction and go-with-anything appeal, classic Levi's jeans never go out of style. In ...

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It may come as a surprise to hear that some things are better bought vintage. Decades-old underwear and socks? Not so fast. Jeans, on the other hand, are just what you need: the right mix of new and ...

Levi's doesn't release new fits often. So when they do, it's a pretty big deal. For the longest time, there were two Levi's fits that worked for every guy looking for a skinnier jean: The relatively ...

Denim is and always will be the uniform. I already put myself out on the Internet as a Wrangler Cowboy Cut guy. But truthfully, it doesn't stop there. If I were in politics, I'd propose Amendment 28, ...

Is this the oldest known pair of women’s jeans? Levi’s believes it’s finally sewed up the answer to that question. Levi Strauss & Co. announced Tuesday that it has acquired what the company believes ...