The hoarse whisperer: Maria, the 28-year-old Russian expat whose videos have drawn more than 87 million views (Washington Post) Sign up to our free Living Well email for advice on living a happier, ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

Between 2020 being a dumpster fire of a year, and our not-so-healthy social media spirals frequently reminding us of it, it’s really no surprise that many of us have been struggling to get a good ...

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...

If you went back in time to its inception and tried to predict some of the trends that would become popular on YouTube, you’d be surprised by what you missed. For a site built around a myriad of ...

She speaks in a low, patient whisper punctuated by a wide smile, her face inches away from the camera. Her voice is soothing and her eyes are warm. "Let me give you this shield potion," she says, ...

On June 3 2018, Makenna Kelly, a 13-year old from Fort Collins, Colorado, uploaded the video that propelled her to internet stardom. Entitled “Eating Raw Honeycomb – EXTREMELY Sticky Mouth Sounds”, it ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...