The creative department of an advertising agency or in-house marketing department relies much more on facts and figures than concepts and slogans. The bottom-line goal of any advertising idea should ...

One advantage of owning a consignment store is low inventory cost. Individuals place their used items in your store for you to sell, and you give them a percentage of the sale. There are more than ...

What's of greater value: the idea itself, the selling of the idea, or the production of the idea? My fellow "Viking" Alan Pafenbach and I have been discussing the shifting attitudes and practices ...

Of the hundreds of innovative ideas submitted every day to Springwise, courtesy of our 15,000-strong network of Springspotters, a huge percentage are from the world of marketing. We get to see some of ...

(Ad) The average age of a house in the United States is now reaching 46 years, which means that most homes need some repair and improvement. Because of the COVID-19 pandemic, people are now more aware ...

Perth-based advertising agency Breakthrough has released an original and innovative ideas generation tool specifically focussed on advertising. The card-based system is designed to assist in concept ...

As recently as a decade ago, social media was not an important part of a company’s marketing and promotion plan. Advertising on the internet was a new frontier, staked by companies who used bold, ...

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with ...

“We’re looking for extremely talented and awesome people who are willing to be demeaned applying for a job and are willing to take said job without knowing what it is. But we are an awesome company.

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. This article is more than 10 years old. There are so many good ...