The aim of advertising is usually to put the spotlight on a product as a solution. Even if the customer rather than the product is made the hero, the product is still there allowing the customer to ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Clever Ads suite of tools is designed to help small to medium businesses advertise on a global scale across today's most utilized social media and community based platforms. Trusted by more than 1.2M ...

MIAMI, Feb. 8, 2023 /PRNewswire/ -- Aleph Group Inc, a leading global enabler of digital advertising, connecting 21,000+ advertisers across 115+ markets worldwide, has announced their majority ...

Netflix has released an ad campaign that recreates the luxe look of famous fashion brands to promote the final season of its hit show Lupin. The clever posters give the illusion that valuable ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...