The marketing mix commonly is described using the four P's: product, price, promotion and place. When creating an event, using these four parameters helps you develop a festival, sporting event, ...

Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and guidelines to get you started quick.

MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from ...

What good is a great product if customers don't know about it? Without marketing, businesses cannot survive, so it is no surprise that high-quality marketing consultants are high in demand, especially ...

While hiring the right team can go a long way to ensuring you always have a wealth of creativity on hand, even the best teams can experience a dry spell every once in a while. Whether it’s struggling ...

Business Insider turned to 10 successful marketing professionals for their best advice for breaking into marketing consulting. They suggested testing the waters before jumping in, such as freelancing ...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! This post is sponsored by SEJ Summit “A Day of Keynotes”—a unique conference experience tailored for SEOs, by SEOs.