That's where professional makeup artists come in. These experts test countless formulas on real clients with different skin ...

You'll be hard-pressed to find a makeup technique more versatile than the smoky eye. It can take a more classic, daytime-friendly approach just as easily as it can be used to add some rock 'n' roll ...

If you have hooded eyes, you’re in fabulous company. Michelle Williams, Maya Erskine and Gabrielle Union are all celebrities with gorgeous hooded eyes. However, sometimes applying eyeshadow to this ...

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases. The ...

Choosing an eye shadow palette is always tricky because you can’t be too sure if they’re good and worth your money. With an overwhelming amount of options to choose from, it becomes a bit of a hassle ...

This story was written in collaboration with Forbes Finds. Forbes Finds covers products and experiences we think you’ll love. Featured products are independently selected and linked to for your ...

Figuring out which new, buzzy eye shadow palette to buy can be amongst the world’s toughest beauty decisions. It feels like every week, a new, must-have palette launches, accompanied by YouTube ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Eye shadow died two ...