Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. Google Ads is adopting a full ...

Attempting to bridge the gap across devices and media for online and offline, Google began rolling out a feature that estimates total conversions using tracking metrics. The Estimated Total ...

As reported by George Nguyen, Google is now officially launching enhanced conversions for leads. Google has enhanced conversion for web for about a year, but recently added this for leads. Enhanced ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. We’re all too familiar with the importance of tracking conversions — ...

PPC automation expert Nils Rooijmans shares how dismissing Google's consent mode warnings as routine noise led to zero ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...