Part 1 of this two-part series addresses the reasons CRM has lagged in the health insurance industry and suggests that change is imminent. “The health insurance industry, in general, is one of those ...

The health insurance industry, especially in the U.S., has a long way to go before it achieves a high level of performance in the use of customer relationship management (CRM) tools. However, pressure ...

SAN FRANCISCO — June 15, 2011 — Microsoft Corp. today announced at the America’s Health Insurance Plans (AHIP) Institute 2011 that 14 health plans, including Blue Cross of Northeastern Pennsylvania ...

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