Few customers actually enjoy being sold to, yet companies still have to be able to sell their products or services in order to survive. The trick comes in finding the balance between pitching your ...

This data is critical for shaping go-to-market (GTM) strategies, as it helps teams decide how to develop and position ...

Opinions expressed by Entrepreneur contributors are their own. When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

This is a question I have been asked multiple times by business owners in industries that Google and Facebook feel don’t comply with their advertising guidelines -- most often by companies that sell ...

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

In 2023, associates and partners at Waveup reviewed over 300 pitch decks, from pre-seed to Series C. In every other deck we’ve examined, one of the most crucial slides — the go-to-market (GTM) — has ...