If you can spot the right signals early and listen to them, the market will point you in the right direction faster than any road map.

You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, chasing every trial, refreshing dashboards hoping this week’s cohort will stick ...

But with the AI revolution, startups can utilize low-cost AI tools to push them in the right direction and help guide ...

This data is critical for shaping go-to-market (GTM) strategies, as it helps teams decide how to develop and position ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...