Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. The festive season is both an exciting opportunity and a challenge ...

These seven creative holiday marketing strategies can help your business stand out from competitors, connect with audiences and make a real impact. The holiday season offers brands a unique ...

As the guide noted, it is more important than ever for plumbers to develop a strong marketing plan that will help them connect with their local community. "Competition in the plumbing industry is ...