Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...