Business Wire

How Marketing Mix Modeling Helped a Food and Beverage Company to Gain Visibility into Consumer Buying Behavior | A Case Study by Quantzig

LONDON--(BUSINESS WIRE)--Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced analytics solutions and domain ...
Business Wire

Leading Fashion Retailer Reduces Marketing Spend by 33% Using Quantzig’s Marketing Mix Modeling Solutions

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
MediaPost

Marketing-Mix Modeling Looking From The Bottom Up

Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into ...
adexchanger

Marketing-Mix Modeling: A Cure For Short-Termism And The Obsession With Performance Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Owens, partner, West Coast practice ...
Ad Age

Marketing-Mix Models Get Pushback As Media Landscape Changes

Are you a print subscriber? Activate your account. By Jon Springer - 26 min 8 sec ago 1 hour 4 min ago 1 hour 33 min ago By John Cosley - 1 hour 36 min ago By Bradley Johnson - 3 hours 11 min ago By ...
BBC

The marketing mix - Eduqas

Elements of the marketing mix Inform and implementing business decisions Adapting in response to market factors How the marketing mix differs How the marketing mix ...