The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

Companies must organize their employees and job titles into a particular structure. Most company organizational structures are depicted by a series of boxes and lines. The boxes represent employees ...

Founder & CEO at Advantages, a purpose-based marketing and branding agency, I guide others so their potential can be revealed. How is your business structured? This is one of the most critical ...