From exciting holiday calendars to money-saving multipacks, bundles and kits have been a hit among shoppers for decades–so much so that 10 to 30 percent of e-commerce revenue hails from product bundle ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Product bundles group items as a package deal at a discounted price and it is an innovative strategy that businesses can leverage to maximise their success during single-day marketing campaigns, says ...

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...