Discover how user journey analysis helps identify pain points, optimize experiences, and improve conversion rates by mapping user behavior across all touchpoints.

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

Forbes contributors publish independent expert analyses and insights. Startup founder in retail tech. If you have ever wondered why some apps make you fall down a rabbit hole of fun, while you cannot ...

As economic pressures intensify and budget cuts become a harsh reality, many organizations face difficult decisions about where to allocate resources. In these challenging times, the ROI of user ...

The real opportunity lies in rethinking how AI integrates into workflows rather than bolting on generic chat interfaces.

Growing a business in any industry today is all about the user experience (UX). You have one chance to make a good first impression on your users, and when something isn't right, word travels fast. At ...

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In her professional life, coauthor Lauren Stara has worked for three architectural firms, one zoo, one multinational corporation, two museums, five universities, three public libraries, and one state ...