Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Web logs, also known as access logs, contain information about every visit to every site on a given server. These are analyzed by Angelfish to provide web log analytics. The logs themselves can also ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.