Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. SEM stands for “search engine marketing.” It is the process of ...

SEO is a fantastic way for brands to achieve their goals, but it can be tricky considering the amount of time and effort that’s usually required. Creating and maintaining a strong SEO strategy can ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

In our yoga mat example, maybe the user wasn't initially shopping for yoga mats—just a way to clean their current mat. They perform an online search, find your webpage, appreciate your well-detailed ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you ...

SEO often exists on an island of its own. Still. In 2022. Getting buy-in for an SEO investment is already difficult enough. But we also face the challenge that many companies still question where it ...