Effective strategies matter: From building relationships on shared values to empowering customer service teams, offering ...

Sinch reports that by 2026, customer communications will heavily rely on AI, conversational messaging, and personalized ...

Businesses are turning to AI chatbots to deal with customer service. The new tech saves them money, but it's leaving a lot of ...

Drive higher revenue, lower acquisition costs and stronger loyalty by shifting from behavioral guesswork to preference-based ...

Discover how user journey analysis helps identify pain points, optimize experiences, and improve conversion rates by mapping user behavior across all touchpoints.

You have probably heard the saying, “The customer is always right.” Chances are, as a customer, you felt that this catchy phrase applied to you. But I believe that this phrase, popularized by Harry ...

At its core, customer relationship management (CRM) is all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A ...

Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination. These days marketers know they have to give ...

When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more. Bob Solomon was counting the ...

Marvell Technology‘s (NASDAQ:MRVL) stock tumbled 7% yesterday, erasing recent gains on increasing investor jitters about its ...

Editor’s note: Leadership Lens, appearing online at scmr.com on the second Tuesday of each month, offers insight into leadership issues and how to address them. If you are interested in future topics, ...

Many organizations spent 2020 scrambling to catch up on decades-old trends, such as working from home, online commerce, and virtual events. What had long been a priority had suddenly become the ...