Spending time with the partners from Mekanism can be perplexing. I wake up after a night out in San Francisco with the crew to find the following scrawled in my notebook: 99 problems and a bitch ain’t ...

The ad agency was founded in 2003 and quickly grew across the United States, with offices in San Francisco, New York, Chicago and Seattle, before being acquired by Plus Company just a few months ago.

The need to break down the barrier between brand and performance marketing has changed the shape of agencies, with a traditional creative focus more frequently complemented by data-oriented work that ...

NEW YORK and TORONTO, April 02, 2025 (GLOBE NEWSWIRE) -- Mekanism, the agency bringing Soul & Science creative and media integration to leading brands, today announced a strategic merger with fellow ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic violence. Mekanism has been acquired by Plus Company, a private ...

Marketing M&A may be set to cool with the creeping economic downturn, but a few noteworthy deals have gotten in under the wire. Last month, ad agency Mekanism was snapped up by Plus Company, a ...

It's rare to see two completely unrelated ad campaigns — much less two efforts by the same agency — stir up contentious debate on social media in one month. Mekanism, a San Francisco agency, was ...

Mekanism's president is contemplating expanding its services to other advertising content and media (e.g., televison, print, online) in effect becoming a full-service ad agency. This case is intended ...

Creative and media agency Mekanism has merged with Canadian agencies Jungle Media and Camp Jefferson to create Mekanism Canada. Mekanism operates out of Los Angeles, San Francisco, Seattle and New ...

As an entrepreneur, one of the most sought after marketing anomalies is the creation of the viral video. With over 4 billion views on YouTube each day, the opportunity for exposure is tremendous. But ...

The case describes how Mekanism developed the 1.0 campaign’s creative strategy, media budget allocation, influencer marketing efforts, and brand merchandising. At the conclusion of the case, the TWG ...

Independent advertising agency Mekanism has been acquired by Plus Company, a private equity-backed marketing holding company based in Quebec. Plus Company, which has additional offices in Europe, the ...