Connected TV and OTT news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this ...

I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny ...

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that ...

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. In fact, between the third ...

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma ...

Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free ...

Marketing analytics is a challenge in every aspect of marketing. Having the data is not enough; you also need to understand it. To meet that challenge, marketers need insights into the vast quantities ...

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to ...

AI is rewriting the rules of marketing — and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and ...